In a post-HCU world, most bloggers and niche site owners I know are turning to social media for their traffic source.
While Facebook and Pinterest are the two most common options, it seems that Pinterest is where most people are putting their focus these days.
And rightly so!
Pinterest, when done right, is like turning on the fire hydrant of mega traffic.
And at Growth Cupid, we’ve seen some sites get more traffic today than before HCU was even a thing.
We’re working with a lot of clients who are using our DFY Pinterest Management services and getting great results.
Recently we were working with a client who needed someone to take over their Pinterest account and actually grow it successfully.
He’d been doing it on his own using one of those Pinterest automation tools and wasn’t getting a lot of traction — despite the Impressions number looking good to him.
But he wasn’t focused on the most important metric on Pinterest — Saves.
Saves is what helps boost you in the Pinterest algo — but how do you boost saves?
For this client, we just started doing custom pin designs 3 weeks ago. Result? Everything is trending 📈📈📈
But most important — that 80% increase in saves.
And we’ve only just got started with growing this client’s account.
Custom, eye-catching pin designs is only the first part of the equation though.
It’s also a good practice to focus on consistently uploading pins to feed that hungry Pinterest algo.
Don’t re-use the exact same images, titles, and descriptions when uploading pins.
Also make sure that you’re always putting something keyword-rich in the alt tags for your pins.
Cause all of these little things add up to your success on Pinterest.
Sounds like a lot of work? You can always hire us to do that part for you.
But if you do decide to go the DIY route, just make sure to remember that Pinterest is a long-lead platform. So, the work and effort you start putting in today may not product results until a few months in the future.
So, keep at it! And pay attention to your “saves” in Pinterest analytics!